When you first set up your web site there are certain small business marketing services that you should include in order to attract traffic. First thing you should do is to find a local company that provides small business marketing services in the areas you need, then work with them to personalise the methods to suit your requirements.
There is a long list of possible ways to attract extra traffic to your site, but the ones in the following list can make a huge difference when done correctly.
1- Google Local.
A must for regional businesses is to have Google Local built into the strategy of your website design project. It’s free, it’s at the top of the search results page and it’s easy to use! Ask your marketing company to build this into the optimisation of your site. Even if you’re not a regional business, it’s still a good idea to use the service. Customers like to use local resources because they’re easier to communicate with, visit and get support from.
What you write on your site should convey the right message, an area that is often overlooked by a lot of website designers. The actual words have to give the visitor what they are searching for and the search engines have to pick up the same theme, otherwise it will be difficult to progress up the rankings. For optimisation reasons, key words and phrases need to be spaced regularly throughout the text, which can be difficult to get right without the end result being repetitive or “shoe horned” in.
Facebook is where it’s all happening at the moment, with over 500 million users to take advantage of, it’s easy to see why advertisers are flocking to it. Set up your own business page on Facebook and attract fans to it, then interact with them by providing useful updates on your products and services. Don’t oversell though, just keep them in the loop and that way they will remain fans and continue to use your services.
4- Email Marketing.
Email Marketing offers a powerful way of promoting your business to customers who are already interested in your product. However, you can’t be too intrusive, so you need to get the frequency and content of your mailing to be at the right balance, to prevent your readership from considering it to be spam, which everyone hates. Before running any campaign make sure that your emails are carefully worded and relevant to your customers, so that they will be interested in what you have to say.
5- Mobile Marketing.
As the amount of users having internet access via their phones increases, more and more people want to be able to view websites from their mobiles, so when you have your website designed, make sure this facility is available. You’ll find it’s a great way of communicating with your customers.
